Successful people, businesses, and organizations do for others what others can't do, don't do, won't do for themselves. It's as simple as that. Every business has two categories of employees: Temporary employees called suppliers and full-time suppliers called employees. People who are "in business for yourself" must consider themselves as suppliers or temporary employees.
The independent business person has to find out what tasks/jobs his or her potential clients need filling on a part-time or project basis. This is often referred to as "marketing." Actually, before one can be "open for business" there needs to be some market research. Afterwards comes the marketing. As the Music Man said in the musical of the same name, "You've got to cover the territory!" And that means both before and after the doors to the new business are open.
Market research is not a mystifying act that marketing magicians practice. It is usually very basic: walking with, talking to, and calling on those people who might use one's products or services. Few have been taught how to research the market or have enough funds to hire someone to do it for them. It might pay, though, to go to a market research firm to learn the right questions to ask. What questions are asked and how they are asked will determine the validity of the research. Many marketing firms will be happy to assist in this for a very reasonable fee. They know that they are not going to get (nor do they expect) that size of a research project.
Being in business for yourself means starting early in the morning, working late into the evening most days, spending long Saturdays and busy Sunday afternoons with your new "baby." It's going without a vacation because there is no one else to operate and run the business when one is away. Movies, golf, skiing, going to ball games no longer are recreation, but luxuries.
Now, after reading all of this, is it worth it, this is answer is definitely YES as long as you know what is needed, how to fill the need, and can fill it, and have the energy and desire to get the job done.
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