Monday, December 22, 2008

HOW TO MAKE MONEY FROM YOUR WEBSITE BY MAKING IT POPULAR

The way to make your website receive hundreds, or even thousands, of visitors every day is to get it well established out there on the Internet. The best way to do this cheaply, or even for free, is to submit to popular directories. This is an important first step. Building up your link popularity is essential to developing a good relationship with the major search engines. To do that you need to establish as many inbound links as possible, preferably from highly respected directories such as from websites and directories related to your target field.
Many Webmasters establish links by emailing other Webmasters with websites of a similar theme to ask for a link exchange. This is one way of gaining links, but less effective than it used to be because these days search engines see a two way link and do not treat these as positively as one way links.
Submitting to directories is a good way to get one-way inbound links because you don't necessarily have to reciprocate. The one-way link carries more weight with the search engines than if you linked back to the same site. Therefore submitting to the best directories can give a huge boost to your sites ranking and is well worth the effort needed.
There is no easy way to submit to directories other than going to each one directly and dealing with them one at a time manually. There used to be software you could use to do the job automatically but the directories did not like this because of the huge amount of spam submissions they were getting, so the only way you can get into the directories worth submitting to these days is manually one at a time.


BUILD YOUR MONEY MAKING WEBSITE AROUND A THEME
So, as touched upon already, for good placement in the major search engines such as Google you need to have content based on a theme. It is important that each page of your website has a particular theme. This is because one of the most important elements to building your online business is to aim towards getting a good placement on the major search engines.

The first rule to obtaining this goal is to create a theme to your web-pages based around certain key-words and phrases (see step 3 above). Once you have got the key phrases you wish to use, build your page with content built around these words (see step 4).

Assuming that you don't want to spend a fortune on a huge marketing budget, getting a high search engine ranking will be the most critical part of your promotional campaign. As the web continues to grow at tremendous speed, getting a high ranking in the top engines is getting more and more difficult. But if you can obtain this then your site, at least in terms of visitors, is likely to be successful.
On first reading this next bit may sound a little technical but don't worry, its simple and straight forward really once you get into it. Once you have decided which key phrases you are going to base your page on, use this same phrase, or phrases, to make up the meta-tags in your pages' code between the tags. Tags are words between the angle bracketed commands e.g; words go here so your title command would look like this: your page title goes here. The forward slash indicating "end of tag".
To get an idea of what I'm talking about look at the source code on any web-page to see how it looks (simply click "view", then "source" on any webpage). Also bare in mind that if that page comes out at the top of a search engine query then you know that this is a good example of how the search engines like to see it done.

The title tag is very important for including your key phrases that people will be searching for. However also use these same key phrases throughout the body of your pages content (without overdoing it or you could get penalized for trying to spam the search engines).

All this will definitely help in your goal to establish a good position in the top search engines (even though there can be no guarantees). Getting good placement in the major search engines is one of the very best ways to be working smart - rather than hard.
In the next section I'm going to show you how to make your website really popular and busy.

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