Okay, that said its back to the initial steps of building our website. Here are the critical aspects of how you should be thinking when starting a website business from home. These are the foundation principles we felt it is so important to help you understand before getting down to the real work of building your online business.
Step 1.
Get a domain name. You will not be considered a serious business without one, and search engines will probably ignore you altogether.
Step 2.
Get fast loading web-space with no ads. It doesn't have to be expensive, look around to find the best deal.
Step 3.
Find Key Phrases! In order to get high positioning on the major search engines you will need to find the best search phrases you can. The best way, by far, of doing this is to use the services of wordtraker A key phrase will get you a much higher ranking than just a key word, and will also pull you much more targeted visitors.
Step 4.
Build your pages based on the key phrases you find at step 3. Optimize each page using a service or software that can do this for you properly. We recommend webposition gold
Step 5.
Start building up your link popularity. This can be a very time consuming job but is becoming increasingly important in order to get a good placement on the top search engines. For managing and creating link exchanges we use some good software to take care of this process for us. They offer a free trial if this interests at you. Don't forget you will also get free traffic directly from your link partners, as well as the search engines being more likely to index you by finding you through your partner sites.
Step 6.
It may be an idea (depending on how your business is constructed) to set your site up to have an objective of getting visitors email addresses. If so offer a free ezine or newsletter so that people have a good reason to give their email address to you. Make it clear that you will not abuse this in any way and that their email address is safe from spammers. You can set up an automatic response system to take care of subscribers 24 hours a day, seven days a week, 365 days a year. Get a free version at: . Send this list offers from time to time selling your products and directing people back to your website. But more importantly, keep them happy by sending useful info.
That's basically it!
A couple of final tips:
Your index (home page) page is the most important page and should be the main page you optimize with the best key phrases you can find for your subject matter. This is because search engines place a greater priority on this page than those that are deeper within the site.
However, you should make sure that every page is optimized for a different key phrase (or two) as each page will then act as a potential way to be found; i.e. an entry page to your site for those alternative search phrases.
Around 75% of the worlds Internet users use Internet Explorer. The rest use any of the hundreds that are available. In order to be sure that your web pages look the same in alternative browsers (or at least the most important ones)
This site shows you for free if there will be any problems with your sites view-ability in different browsers, screen sizes etc.
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